What is the 2nd most important consideration to get your emails opened. It’s the subject line. In this article I talk about some of the best practices you need to consider to get your emails opened.

Open rates are one of the most misunderstood and misused email marketing metrics. But what are open rates and why are they important?

When an email bounces, it’s the equivalent of a letter (remember those?) being returned. This article explains what an email bounce is and what causes …

A clean list can save you money and keep your emails out of spam filters. In this article, I show you the easy way to keep your ActiveCampaign list clean.

Make better use of your sign-up or contact forms by sending your leads to an optimised thank you page.