When an email bounces, it’s the equivalent of a letter (remember those?) being returned. This article explains what an email bounce is and what causes emails to bounce....

Culling the ‘dead wood’ from your email list is important for a number of reasons. If you paying for the number of contacts, it can help reduce costs...

Make better use of your sign-up or contact forms by sending your leads to an optimised thank you page.

What happens when a prospect doesn’t want to buy your product or service right away? You’ve crafted your nurture emails and web copy to educate them about your...

Do you know how many emails get delivered? How many are flagged as spam? How many get opened? Like a lot of people, you may have an email...

Adding tags to your email list is a way you can send highly targeted email content. In this article, I talk about a tag strategy guide.

People who contact your business for the first time are, generally not yet ready to buy. What do you do with those people? Create an email nurture sequence.

Many businesses can use marketing automation to save time and increase revenue. But what is marketing automation? In this article I tell you.